The experiment The experiment
An overdue hug An overdue hug
30 years in love 30 years
in love
The tough sibling love The tough
sibling love
A daughter’s realisation A daughter’s
A doting mother A doting mother
A sister opens her heart A sister opens
her heart

Relationship Reconnect

It’s a busy world we live in. Hyper connected, yet disconnected. Marriages are under stress, personal relationships are suffering and we are spending less time with our families and ones we care about. As the insurance company that believes in “Always Listening. Always Understanding.”, Prudential sees an opportunity to pause and look at what matters most in life. So we conducted a social experiment based on international research into empathy, intimacy and personal relationships. We asked pairs in Singapore – husband and wife, brother and sister, mother and son, father and daughter – to simply look at each other in silence for four straight minutes. The reactions and emotions, and realisations, were profound. We hope this experiment inspires you to reconnect with the people you care most about and take the steps to protect them.

Watch the experiment video

Expert point of view

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Do the experiment


Find out more about relationships


Science behind the experiment


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